How Small Businesses Can Get Better Results From Online Ads

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Introduction

Online advertising can be one of the fastest ways for a small business to reach potential customers. But simply launching an advertisement does not guarantee sales.

Many small businesses spend money on online ads without knowing exactly who they are targeting, what message they should use, which platform is right for them, or how to measure results.

The good news is that improving online advertising does not always require a much larger budget.

In many cases, better results come from making smarter decisions about:

Audience targeting
Advertising platforms
Keywords
Ad copy
Images and videos
Offers
Landing pages
Conversion tracking
Budget allocation
Testing
Customer follow-up

The goal is not to get the most clicks possible.

The goal is to get more valuable customers from the money you spend.

This guide explains how small businesses can improve their online advertising performance and build campaigns that are more efficient, measurable, and profitable.

1. Start With a Clear Advertising Goal

Before spending money, decide what you want your advertisements to accomplish.

Your goal might be:

Generate leads
Increase sales
Get phone calls
Increase bookings
Promote a new product
Generate website traffic
Build awareness
Grow an email list
Increase repeat purchases

For example:

Weak goal:
“We want more website visitors.”

Better goal:
“We want to generate 50 qualified leads per month at a sustainable acquisition cost.”

A clear objective helps you decide what to measure.

2. Know Who Your Ideal Customer Is

One of the biggest reasons online advertising performs poorly is weak audience targeting.

Before launching a campaign, identify your ideal customer.

Consider:

Demographics

Age
Location
Occupation
Household characteristics
Business type

Interests

Hobbies
Products
Services
Topics
Brands

Problems

What frustrates them?
What do they need help with?
What is costing them time or money?

Goals

What outcome do they want?
What would make their life easier?
What would make them choose your business?

The more you understand your customer, the easier it becomes to create relevant advertising.

3. Focus on Customer Problems

Customers usually care more about their problems than your company.

Instead of advertising:

“We have 15 years of experience.”

you could focus on the customer’s desired outcome:

“Get your leaking roof repaired before a small problem becomes expensive damage.”

Experience can still be mentioned, but it should support the customer’s needs.

A useful advertising formula is:

Problem → Solution → Benefit → Action

4. Choose the Right Advertising Platform

There is no single advertising platform that is best for every business.

Choose based on where your potential customers are and how they make purchasing decisions.

Google Search Ads

Useful when customers actively search for your products or services.

Examples:

Plumbers
Dentists
Lawyers
Accountants
Repair companies
Local service providers

Facebook and Instagram Ads

Can be useful for:

E-commerce
Local businesses
Lifestyle products
Beauty
Food
Fashion
Consumer services

YouTube Ads

Useful for:

Demonstrations
Tutorials
Product education
Brand storytelling

LinkedIn Ads

Can be useful for:

B2B services
Professional products
Software
Consulting
Recruitment

The key is not to advertise everywhere.

Advertise where your customers are most likely to respond.

5. Start With a Focused Campaign

Small businesses often have limited budgets.

Trying to run campaigns across five or six platforms at the same time can make it difficult to collect enough data from any individual campaign.

Instead:

Choose your strongest channel.
Build a focused campaign.
Collect data.
Improve performance.
Expand gradually.

A focused campaign is often easier to manage and optimize.

6. Research What Customers Search For

If you use search advertising, keyword research is essential.

Imagine you run a local cleaning business.

Potential keywords might include:

house cleaning service
home cleaners near me
professional house cleaning
deep cleaning service
apartment cleaning

But not every keyword has the same commercial intent.

Compare:

“How to clean a house”

with:

“House cleaning service near me.”

The second search is much more likely to come from someone looking to hire a service.

Focus your advertising budget on relevant commercial intent.

7. Use Long-Tail Keywords

Long-tail keywords are often more specific search phrases.

Examples:

Broad:
“shoes”

More specific:
“women’s running shoes”

Highly specific:
“women’s waterproof running shoes for trails”

Specific searches may have less traffic, but they can sometimes represent stronger purchasing intent.

The right balance depends on your market and advertising data.

8. Use Negative Keywords

Negative keywords can help prevent search advertisements from appearing for irrelevant searches.

For example, a company selling professional accounting services might exclude searches related to:

Jobs
Careers
Courses
Training
Free software
DIY

The appropriate negative keywords depend on your business.

Review your search-term data regularly to identify irrelevant queries.

9. Write Ads That Address Customer Intent

Your advertisement should answer the customer’s question:

“Why should I click this?”

A strong ad might say:

Affordable Accounting for Small Businesses
Simplify bookkeeping, tax preparation, and financial reporting.
Book a Free Consultation.

This is more useful than:

ABC Accounting Services
We are a professional accounting company.

The second advertisement describes the business.

The first focuses on the customer’s needs.

10. Highlight Benefits Instead of Just Features

Features describe what something has.

Benefits describe what customers get from it.

Feature

“24/7 customer support.”

Benefit

“Get help whenever you need it.”

Feature

“Same-day delivery.”

Benefit

“Receive your order without waiting several days.”

Feature

“Automated reports.”

Benefit

“Spend less time preparing reports manually.”

Benefits often make advertising more persuasive.

11. Create Strong Headlines

The headline is one of the most important elements of an advertisement.

Good headlines can communicate:

A problem
A benefit
A solution
An offer
A specific audience

Examples:

Need More Leads for Your Local Business?

Professional Website Design for Small Businesses

Book a Same-Day Plumbing Service

Save Time With Automated Accounting

Keep your message clear rather than trying to sound clever.

12. Give Customers a Reason to Act

A strong advertisement should have a clear offer.

Examples:

Free consultation
Free estimate
Free trial
Discount
Free delivery
Bonus
Limited-time promotion
Product bundle

For example:

Get a Free 15-Minute Marketing Consultation

This gives customers a specific reason to click.

13. Avoid Overly Aggressive Sales Messages

Not every advertisement needs:

BUY NOW!!!

Some products require education and trust before a customer is ready to purchase.

For high-consideration products, try:

Learn More
See How It Works
Compare Plans
Get a Free Guide
Book a Consultation

Match your call to action to the customer’s buying stage.

14. Create a Dedicated Landing Page

Do not automatically send every advertisement to your homepage.

Create a landing page that matches the campaign.

For example:

Get Professional Website Design for Small Businesses

Landing Page

Website Design Built for Small Businesses

The page should explain:

What you offer
Who it is for
Benefits
Pricing or quote process
Testimonials
FAQs
Call to action

This creates a consistent customer journey.

15. Match Your Ad Message to Your Landing Page

Message consistency is important.

If your advertisement says:

“Free Business Consultation”

your landing page should clearly display:

“Book Your Free Business Consultation.”

Do not make customers search through your website for the promised offer.

16. Improve Your Landing Page

A landing page should make the next action obvious.

Use:

Clear headline
Short paragraphs
Relevant images
Benefits
Testimonials
Trust signals
Strong call to action
Simple forms

Remove unnecessary distractions.

17. Make Your Website Mobile-Friendly

Many users interact with online advertisements from smartphones.

Check your landing pages on mobile devices.

Make sure:

Text is readable
Buttons are easy to tap
Forms work properly
Images load quickly
Navigation is simple
Checkout works correctly

A great advertisement cannot compensate for a poor mobile experience.

18. Improve Page Speed

Slow landing pages can waste advertising money.

If someone clicks an advertisement and waits too long for the page to load, they may leave before seeing your offer.

Improve performance by:

Compressing images
Reducing unnecessary scripts
Using efficient hosting
Limiting heavy animations
Optimizing mobile performance

Page speed should be treated as part of the advertising experience, not just a technical SEO issue.

19. Add Social Proof

Customers want evidence that your business can deliver.

Use:

Reviews
Testimonials
Case studies
Ratings
Customer stories
Portfolio examples

For example:

“They increased our qualified inquiries and made our advertising much easier to understand.”

Specific testimonials are generally more informative than:

“Great service!”

Use only genuine customer feedback.

20. Use High-Quality Images

If you use visual advertising, your images should help communicate the product or benefit.

Good advertising images can:

Demonstrate the product
Show the finished result
Highlight a problem
Show the product in use
Demonstrate transformation

Avoid generic stock images when they do not add meaning.

21. Experiment With Video

Video can be particularly useful for demonstrating:

Products
Services
Tutorials
Before-and-after results
Customer experiences
Company processes

A simple video can answer questions that would require several paragraphs of text.

For example, a furniture company could show:

Delivery → Unboxing → Assembly → Finished Room

That sequence communicates value quickly.

22. Use Customer Testimonials in Video

Video testimonials can add another layer of credibility.

Ask satisfied customers appropriate questions such as:

What problem were you trying to solve?
Why did you choose us?
What did you like about the experience?
What result did you achieve?

Keep the final testimonial natural and specific.

23. Test Different Advertising Messages

Do not assume you know what customers want to hear.

Create several versions.

Version A — Price

“Affordable Marketing for Small Businesses”

Version B — Time

“Spend Less Time Managing Your Marketing”

Version C — Outcome

“Generate More Qualified Leads Online”

Run controlled tests to determine which message performs better.

24. Test Different Offers

Sometimes your advertisement is fine, but the offer is not attractive enough.

Test:

Free consultation
Discount
Free assessment
Trial
Free delivery
Bundle
Bonus

Always compare conversion rates with profitability.

A huge discount that generates sales but eliminates your margin is not necessarily a successful campaign.

25. Use A/B Testing

A/B testing compares different versions of an advertisement, landing page, or other marketing element.

You could test:

Headline
Image
Video
CTA
Offer
Form
Landing page

Try to isolate important variables so you can understand what caused the change.

26. Don’t Change Everything at Once

Suppose your campaign performs poorly.

You change:

Audience
Ad copy
Image
Offer
Landing page
Budget

all at once.

You will have difficulty determining which change helped or hurt.

Make structured changes whenever possible.

27. Track Conversions

Clicks do not pay the bills.

Customers do.

Set up tracking for valuable actions such as:

Purchases
Lead submissions
Calls
Bookings
Signups
Downloads

Google provides conversion measurement tools for advertising campaigns.

28. Measure More Than Click-Through Rate

CTR can tell you whether an advertisement attracts clicks.

But a high CTR does not necessarily mean high sales.

Consider this:

Campaign A

10,000 impressions
500 clicks
5 customers

Campaign B

5,000 impressions
200 clicks
20 customers

Campaign B gets fewer clicks but significantly more customers.

Measure the complete funnel.

29. Track Cost Per Lead

Cost per lead is calculated as:

Ad Spend ÷ Number of Leads

Example:

$1,000 ad spend
40 leads

CPL = $25

But remember that inexpensive leads are not automatically valuable.

30. Track Customer Acquisition Cost

Customer acquisition cost tells you how much it costs to acquire an actual customer.

CAC = Marketing Cost ÷ New Customers

For example:

$2,000 advertising spend
40 new customers

CAC = $50

Compare this with your profit per customer.

31. Measure Return on Advertising Spend

ROAS measures revenue generated relative to advertising expenditure.

ROAS = Revenue ÷ Advertising Spend

Example:

$4,000 revenue
$1,000 ad spend

ROAS = 4:1

However, ROAS does not equal profit.

Consider product costs, shipping, salaries, refunds, taxes, and other expenses.

32. Track Lead Quality

Suppose your campaign generates:

100 leads

but only:

5 become customers.

Another campaign produces:

30 leads

and:

15 become customers.

The second campaign is probably more valuable despite generating fewer leads.

Measure:

Leads → Qualified Leads → Customers → Revenue

33. Improve Sales Follow-Up

Advertising performance can be affected by what happens after someone becomes a lead.

If a customer submits a form but receives no response for three days, the advertising campaign may appear worse than it actually is.

Create a process for:

Immediate confirmation
Quick response
Follow-up
Qualification
Sales conversation
Outcome tracking

Marketing and sales should work together.

34. Use Retargeting

Many people do not purchase during their first visit.

Retargeting can help reconnect with people who have previously interacted with your business, subject to advertising platform rules and privacy requirements.

You might create different messages for:

Website visitors
Product viewers
Cart abandoners
Previous customers
Video viewers

Retargeting should be relevant and controlled rather than repetitive.

35. Segment Your Retargeting Audiences

Someone who viewed a product is different from someone who purchased it.

For example:

Product viewer

Show product benefits.

Cart abandoner

Remind them about the product.

Existing customer

Promote a complementary product.

Previous visitor

Offer useful educational content.

Different behavior should lead to different messaging.

36. Use Local Targeting

If your business serves a specific geographic area, do not waste money reaching people who cannot become customers.

A local dentist could target nearby communities.

A restaurant could target customers within a practical travel distance.

A home-service business could focus on its service area.

Location targeting can make advertising more relevant and efficient.

37. Use Location-Specific Ad Copy

Compare:

Generic:

Professional plumbing services.

Local:

Trusted plumbing services in [City].

Location-specific messaging can make the advertisement more relevant to local customers.

38. Use Remarketing to Build Trust

Retargeting does not always need to push an immediate sale.

You can use it to show:

Customer testimonials
Case studies
Product demonstrations
FAQs
Educational content

This is especially useful for expensive or complicated purchases.

39. Use Search Ads for High-Intent Customers

Search advertising can be powerful because users are actively expressing an interest.

Someone searching:

“buy office furniture online”

has a different intent from someone who casually watches an office-design video.

Match your budget to customer intent.

40. Use Social Ads for Discovery

Social advertising can introduce your business to people who may not be actively searching.

For example, a customer may never search for:

“new running shoes.”

But a compelling video showing a new running shoe could create interest.

This makes social advertising useful for discovery and demand generation.

41. Build a Strong Brand

Short-term advertising results matter, but brand recognition can also improve long-term performance.

Maintain consistency across:

Colors
Logo
Visual style
Tone
Messaging
Customer experience

A consistent brand can make advertisements easier to recognize.

42. Use Content Alongside Advertising

Content can help potential customers understand your product before they buy.

Create:

Buying guides
Tutorials
Comparisons
Case studies
FAQs
Videos
Checklists

You can link to your Content Marketing Strategy for a deeper content plan.

43. Combine SEO With Online Ads

Paid advertising can provide immediate visibility.

SEO can build long-term organic traffic.

For example:

Paid campaign:
“Best accountant for small business”

SEO article:
“How to Choose an Accountant for Your Small Business”

Both can target customers at different stages.

See our Small Business SEO Guide for more information.

44. Use Advertising Data to Improve Your Website

Advertising data can reveal what customers respond to.

Suppose advertisements using:

“Save Time”

consistently outperform advertisements using:

“Save Money.”

That insight can influence your website messaging.

Advertising should not operate separately from your website strategy.

45. Use Customer Reviews to Improve Ad Copy

Read genuine customer reviews.

Look for recurring themes.

Customers might repeatedly mention:

Fast service
Easy process
Affordable pricing
Friendly staff
Reliable delivery
High-quality products

These phrases can inspire advertising messages because they reflect actual customer experiences.

46. Focus on the Most Profitable Customers

Not every customer is equally valuable.

You may discover that:

Repeat customers are more profitable.
Certain products have better margins.
Customers from particular locations convert more frequently.
Some industries produce higher-value clients.

Use this information to improve your targeting.

47. Calculate Customer Lifetime Value

A customer may buy more than once.

For example:

Average purchase = $100
Purchases per year = 3
Average retention = 3 years

Approximate revenue value:

$900

This can help you understand how much you can reasonably invest in customer acquisition.

Use profit rather than revenue when making final business decisions.

48. Improve Customer Retention

Better advertising results do not only come from acquiring customers more cheaply.

They can also come from getting more value from existing customers.

Use:

Email marketing
Loyalty programs
Relevant offers
Product recommendations
Customer support
Follow-up campaigns

A customer who buys repeatedly can be more valuable than a one-time purchaser.

49. Create an Email Follow-Up Campaign

For lead-generation campaigns, email can help nurture prospects.

Example:

Email 1

Welcome + useful resource.

Email 2

Educational information.

Email 3

Customer case study.

Email 4

Offer or consultation.

The sequence should match the customer’s needs and buying cycle.

50. Improve Your Call to Action

Weak:

Click Here

Better:

Get My Free Quote

Weak:

Learn More

Better:

See Pricing

Weak:

Submit

Better:

Request My Consultation

Specific CTAs communicate the desired action clearly.

51. Reduce Form Friction

Long forms can discourage prospects.

Only request information that is necessary for the next step.

For example, a simple consultation form might require:

Name
Email
Phone
Brief description

You can collect additional information later if necessary.

52. Use Trust Signals Near Your CTA

Place supporting evidence near the action you want the customer to take.

For example:

Book Your Free Consultation

★★★★★
4.9/5 from verified customers

This can reduce hesitation.

Only use accurate ratings and legitimate reviews.

53. Improve Your Offer With Urgency Carefully

Urgency can encourage action.

Examples:

Booking deadline
Seasonal availability
Limited appointment slots
Promotional end date

But urgency must be truthful.

Do not create fake countdowns or pretend an offer is ending when it is not.

54. Don’t Compete Only on Price

Lowering your price is not always the best way to improve advertising performance.

You can compete through:

Better service
Faster delivery
Expertise
Convenience
Guarantees
Customization
Customer support
Product quality

Explain why your business provides value.

55. Use a Strong Differentiator

Ask:

Why should customers choose us instead of competitors?

Your differentiator might be:

Specialized expertise
Local service
Faster response
Better support
Unique product
Easier process
Flexible scheduling

Put the strongest differentiator into your advertising.

56. Review Your Competitors Regularly

Competitors change:

Offers
Pricing
Creative
Landing pages
Promotions
Positioning

Review the market periodically.

Look for opportunities to communicate something competitors are not emphasizing.

57. Create a Simple Advertising Dashboard

Track your most important numbers.

Metric	Current	Goal
Ad Spend	$1,000	$1,000
Clicks	500	600
Leads	40	50
Customers	12	15
CPL	$25	<$25
CAC	$83	<$80
Revenue	$3,000	$4,000

Do not create a dashboard with dozens of unnecessary metrics.

Focus on numbers that influence decisions.

58. Review Campaign Performance Weekly

A weekly review can ask:

Audience

Are we reaching the right people?

Creative

Which ads get attention?

Traffic

Are the clicks relevant?

Conversion

Are visitors taking action?

Cost

Is acquisition cost acceptable?

Quality

Are the leads becoming customers?

Next step

What should we test?

This turns advertising into a continuous improvement process.

59. Increase Budget Gradually

If a campaign is profitable, consider scaling it gradually.

Before increasing the budget, verify:

Tracking works
Leads are high quality
Customers are profitable
Conversion rates are stable
Sales follow-up is working

Then increase spending while monitoring acquisition costs.

60. Know When to Pause a Campaign

Do not continue spending simply because a campaign has already received money.

Consider changing or pausing a campaign if:

Leads are consistently poor
Conversion rates remain weak
CAC is too high
The offer is not competitive
The audience is wrong
Landing-page performance is poor

The goal is to improve the system, not protect previous spending.

61. Use a 30-Day Optimization Plan

Week 1: Research

Define target audience
Review existing customers
Analyze competitors
Research keywords
Review current campaign data

Week 2: Improve

Rewrite advertisements
Improve landing pages
Add testimonials
Improve calls to action
Review targeting

Week 3: Test

Test:

Ad copy
Images
Offers
Landing pages
Audiences

Week 4: Optimize

Remove weak advertisements
Increase investment in winners
Improve lead follow-up
Review acquisition costs
Plan the next test

62. Common Online Advertising Mistakes

Targeting everyone

A broad audience can waste money.

Focusing only on clicks

Clicks do not guarantee customers.

Sending traffic to a generic homepage

Campaign-specific landing pages are often more relevant.

Ignoring mobile users

A poor mobile experience can hurt conversions.

Using weak offers

Customers need a reason to act.

Not tracking conversions

You cannot optimize what you cannot measure.

Changing too many things at once

This makes testing difficult.

Ignoring lead quality

Cheap leads may not become customers.

Stopping too quickly

Some campaigns need enough data to evaluate properly.

Never changing anything

The opposite problem is also common. Markets and customer behavior change, so campaigns need regular review.

63. How Small Businesses Can Get Better Results With a Limited Budget

You do not necessarily need a huge advertising budget.

Focus on efficiency.

Start locally

If your business is local, target your service area.

Focus on high-intent keywords

Prioritize searches closely connected to buying.

Use a strong offer

Give customers a clear reason to respond.

Improve conversion rates

Getting more customers from existing traffic can be cheaper than buying more traffic.

Retarget interested visitors

Reconnect with people who already know your business.

Follow up quickly

Turn more leads into customers.

Measure profitability

Invest more in campaigns that generate valuable customers.

64. The Advertising Improvement Formula

A useful way to think about online advertising is:

Better Targeting + Better Message + Better Offer + Better Landing Page + Better Follow-Up + Better Measurement = Better Advertising Results

You do not have to improve every element at once.

Find the biggest weakness and fix it first.

Frequently Asked Questions

How can small businesses improve online advertising?

Start by identifying the right audience, choosing appropriate advertising platforms, improving ad messaging, creating relevant landing pages, tracking conversions, and testing different campaigns. Focus on customer acquisition and profitability rather than clicks alone.

What is the best online advertising strategy for a small business?

There is no universal strategy. Local service businesses may benefit from high-intent search advertising, while e-commerce and visual brands may benefit from social advertising. The best strategy depends on customer behavior, competition, and business economics.

How much should a small business spend on online advertising?

There is no fixed amount. Your budget should be based on customer lifetime value, profit margins, conversion rates, and the acquisition cost your business can sustainably afford.

Why are my online ads getting clicks but no sales?

Possible causes include poor targeting, weak offers, low purchase intent, irrelevant landing pages, complicated checkout processes, lack of trust, or problems with conversion tracking.

How can I reduce my cost per lead?

Improve audience targeting, keyword selection, advertisement relevance, landing-page conversion rates, offers, and follow-up. The cheapest lead is not always the best lead, so measure lead quality as well.

Should small businesses use Google Ads?

Google Ads can be useful when potential customers actively search for the products or services a business offers. However, campaign profitability depends on competition, search intent, conversion rates, margins, and customer value.

Should I use Facebook and Instagram advertising?

These platforms can be useful for businesses that can reach relevant audiences through visual content, interests, behaviors, retargeting, or other available targeting methods. Test them against your business objectives rather than assuming they will work automatically.

Conclusion

Getting better results from online ads is not simply about spending more money.

It is about spending intelligently.

Start by understanding your ideal customer. Identify their problems, needs, and buying intent. Choose advertising channels that match their behavior. Create advertisements that communicate clear benefits and compelling offers.

Then make sure the landing page continues the same message.

Track conversions instead of focusing only on clicks. Measure leads, customers, acquisition costs, revenue, and profitability. Test different audiences, advertisements, offers, and landing pages. Keep improving the areas that have the greatest impact.

For small businesses, the most effective approach is usually not:

“Reach as many people as possible.”

It is:

“Reach the right people, give them a relevant reason to act, and make it easy for them to become customers.”

When you combine precise targeting, persuasive messaging, strong offers, conversion-focused landing pages, accurate measurement, and continuous optimization, even a modest advertising budget can become a powerful growth tool.

How Small Businesses Can Get Better Results From Online Ads

Introduction

1. Start With a Clear Advertising Goal

2. Know Who Your Ideal Customer Is

Demographics

Interests

Problems

Goals

3. Focus on Customer Problems

4. Choose the Right Advertising Platform

Google Search Ads

Facebook and Instagram Ads

YouTube Ads

LinkedIn Ads

5. Start With a Focused Campaign

6. Research What Customers Search For

7. Use Long-Tail Keywords

8. Use Negative Keywords

9. Write Ads That Address Customer Intent

10. Highlight Benefits Instead of Just Features

Feature

Benefit

Feature

Benefit

Feature

Benefit

11. Create Strong Headlines

12. Give Customers a Reason to Act

13. Avoid Overly Aggressive Sales Messages

14. Create a Dedicated Landing Page

Advertisement

Landing Page

15. Match Your Ad Message to Your Landing Page

16. Improve Your Landing Page

17. Make Your Website Mobile-Friendly

18. Improve Page Speed

19. Add Social Proof

20. Use High-Quality Images

21. Experiment With Video

22. Use Customer Testimonials in Video

23. Test Different Advertising Messages

Version A — Price

Version B — Time

Version C — Outcome

24. Test Different Offers

25. Use A/B Testing

26. Don’t Change Everything at Once

27. Track Conversions

28. Measure More Than Click-Through Rate

Campaign A

Campaign B

29. Track Cost Per Lead

30. Track Customer Acquisition Cost

31. Measure Return on Advertising Spend

32. Track Lead Quality

33. Improve Sales Follow-Up

34. Use Retargeting

35. Segment Your Retargeting Audiences

Product viewer

Cart abandoner

Existing customer

Previous visitor

36. Use Local Targeting

37. Use Location-Specific Ad Copy

38. Use Remarketing to Build Trust

39. Use Search Ads for High-Intent Customers

40. Use Social Ads for Discovery

41. Build a Strong Brand

42. Use Content Alongside Advertising

43. Combine SEO With Online Ads

44. Use Advertising Data to Improve Your Website

45. Use Customer Reviews to Improve Ad Copy

46. Focus on the Most Profitable Customers

47. Calculate Customer Lifetime Value

48. Improve Customer Retention

49. Create an Email Follow-Up Campaign

Email 1

Email 2

Email 3

Email 4